They say, “Don’t get too attached to your idea.”
You idea will evolve.
As soon as your first customer comes into the picture, what you thought was good enough won’t be enough.
As people keep interacting with it, you’ll see new loopholes, new needs and a better way of doing things. And as you keep interacting with your market, you’d learn more about what they need or want.
Sometimes, you even realize that the market you initially targeted isn’t the right one.
Thinking that your idea and your brand will reach perfection is a very dangerous thought.
The thing is, much like you, your idea and your brand will keep changing and evolving if you want it to grow. If it doesn’t or if you don’t allow it to, it will be left behind.
So don’t let perfection stop you. Give your idea and your brand the space to evolve, change and grow.
It’s okay. This why rebranding and relaunches exist.
What matters is that your core values are intact.