We all have our go-to coffee shop, restaurant, store, gym, ______ (insert your go to place here) It’s that place you go to no matter what. Even if there’s a reasonably nearer alternative, or a cheaper one, you wouldn’t give up that place. Just the mere suggestion from a friend for you to consider an alternative makes you feel disloyal.
I get you. Your go to place is where you feel warm, comfortable, safe, included, seen and listened to. Where you feel loved and cared for. Any business can be someone’s go to place. How? By connecting and empathizing.