There are times in your business when things doesn’t seem to be going great. Sales are low. You’re exhausted. You’re worried. You try to catch-up with everything. You’re doubting yourself. Everything feels out of sync. These are the low points of any business and entrepreneurship. That’s why most people refer to it as a roller coaster. What do you do? You can try different strategies. Study what you’ve done before or have been doing. Learn what works and what doesn’t. Improve. Iterate. Whatever it is that you do, there are some things that you should never change - Never change your Vision. Never change your Core Values. If anything, go back to these. Strip everything down to your WHY and let that guide you. Trust in yourself, be clear on what you want to achieve and soon things will start going your way.