Caring is the Other Word for Marketing


We often think of marketing as strategies and tactics, a process that we execute step by step, one stage after the other or a series of emails that go out on schedule geared to make people sign up, build up social media following and ultimately buy what we’re offering.

That’s not real marketing.

True marketing is deeply rooted in caring for the people you want to reach.

It’s when you listen to the people you want to matter to And fine tune your products or services to solve their pains and or delight them. That’s real marketing right there. Marketing is like a love letter that simply says I cared enough to listen and hear you out.

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