The Marketing We Do


A few months ago, I was on a call with a friend and we started talking about how we can grow I Need a Michee. This of course, led us to how Alla and I do our marketing. When we explained how we haven’t ran a single ad, or how we do our newsletters or how we do our social media, our friend was amazed.

We don’t have a Facebook Page, nor do we have a Twitter account or LinkedIn Group. At least not yet. We do not have a massive email list. Nope. It’s pretty small. We don’t have a sophisticated lead automation set-up.

Let’s put it this way, if you’re looking for big marketing statistics and metrics, we don’t have those. If you’re looking for those case studies with massive numbers to present, that’s not us.

And yet, we’re here. We’re not just thriving, we’re consistently growing.

Here’s what I can tell you, what we do have is a very particular set of skills, skills that we’ve acquired over a long career. LOL. No. We’re not Liam Neeson either.

So what do we have?


What we have is a different understanding of what marketing is.


Different meaning, not what is popular as of the moment. Our marketing is guided by Bernadette Jiwa’s “marketing principles”. If you’ve been reading this blog, then you know by now that she’s someone we look up to.

The quote above encapsulates that. We see marketing in everything that we do. We try our best to make sure that our marketing is intricately woven to our vision, mission and values.

We see marketing as something that we do every day. It’s in the way we deliver our service, the way we talk to people, the way we interact with our team, the way we build our culture.

It’s not a department, not an ad, not a campaign. It’s EVERYTHING.

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