We’ve always associated bigger and more with better. So we listen to the hacks and how tos that promise exactly this. Bigger audience, more clicks, more likes, more views, etc. When we obsess on bigger and more, we start forgetting and stop caring about other things. To please the mass, we ride on trends. Bigger is better - you’ve been told many times. We compromise just about anything in our quest to make the mass market want what we offer. All the while, failing to realize that the mass market is not the only market out there. And it might not be your market after all.