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The Problem with Knowing For Sure

About 5 years ago, I told Michee about an app idea that allows grocery done for you. In a few clicks, your grocery is done for you and delivered at your doorstep. The idea came to me because I always find it a hassle to do the groceries. Plus I have overheard numerous people in exasperation say “Ugh, I need to do the groceries.” Just a few months ago, I was constantly seeing about 6 people in our grocery store wearing shirts that say Honest Bee. I was curious what they were. So I googled.

And there it was - my idea for groceries done for you app. Somebody beat me to creating it. Although I knew that my idea was good, I stalled. I did not start on it.


Because I wanted to be sure that it was going to work, that I would have enough people to want to use the app. I’m pretty sure that others before me have thought about creating this very same app. The creators of Honest Bee probably weren’t sure if their idea was going to work. But they went ahead anyway. In the land of uncertainty is where many great ideas usually die. Until someone brave enough rolls with it. And that’s when the magic happens.



Image by Kristopher Roller


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