When’s the Date?


Often times, most of us work best under pressure.

There’s something about a due date that compels us to work our ass off.

Our creative juices start flowing, we start seeing the puzzle clearly, the pieces start fitting perfectly and we come up with brilliant ideas.

All because there’s a due date.

There’s a huge difference on how the words “soon” and “Friday December 18 at 12 nn” affect us.

So while it’s great that you’ve made the effort to pin your dreams and goals on your wall and declared them to friends and loved ones, it would not be so bad to actually put a date on when you’re going to ship and launch ‘em.

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