If it’s important it’s worth saying over and over again.
How many times have you said “I love you” to the people you care about?
I’d hope more than once.
How many times have you given feedback to your team? You’ll do it often if you see their growth and improvement as important.
How many times have you complimented someone with their brilliance, dedication and passion? You won’t miss any chance you get to do so if you think what they’re doing is important.
How many rewrites has your book, article, copy been through? A lot. Because your work is important.
If it’s important, it’s worth saying (and doing) over and over again