Alla and I have been working on something that we plan to launch this year. (Hint: It’s got something to do with branding). It has been...

I am afraid of the water - whether it’s seawater or freshwater, I am scared of it. Part of the reason why is because I know I am not a...

They say, “Don’t get too attached to your idea.” Why? You idea will evolve. As soon as your first customer comes into the picture, what...

A month ago, I was looking for options that I can do to help the environment in my own small way. I’m actually addicted to researching...

The past 2 years, I Need A Michee grew steadily. We were getting more and more clients and our response was to get more people in the...

Yesterday, I went back to my favorite restaurant during my college and early yuppie days. The restaurant was exactly where it was, in the...

For most businesses, the biggest and most important question is “how do we get customers’ attention? How do we get them to look our...

In the living room of our tiny apartment, Michee and I thought long and hard about our mission. Why are we launching I Need a Michee? We...