

What Is Your Brand’s Mission?
In the living room of our tiny apartment, Michee and I thought long and hard about our mission. Why are we launching I Need a Michee? We...
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You Learn By Doing
My cousin was surprised that I could cook. This may sound like I’m bragging but I can whip up really delicious dishes. She asked me how...
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Because I Am Struggling to Write
Michee and I are trying this thing of getting in the habit of writing at least one blog a week. Well, it used to be 2 blogs a week but...
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Word of Mouth Marketing Vs Ads
Growing up in a tiny island exposed me to the powers of word of mouth marketing. I often heard my grandma, my mom, aunts and uncles...
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Ideas and Execution
We all think of good ideas and yes even those kinds of ideas that change the way things have always been. Indulge me for a moment. When I...
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Focus on One Thing
We all have tons of ideas and there are a gazillion things we want to get done. For some reason, we want to multi task Bury our heads...
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Curiosity, Customers & Cats
Whether you’re an online or offline business, you need to keep being curious about the people you’re trying to reach. If you aren’t even...
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When Your Marketing Helps the Competition Instead
Scrolling through my Facebook feed, I saw a post that was comparing two brands of gadgets. Initially, I thought it was a review but when...
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How Would You Sell Your Product or Service?
How would you sell your product (or service) to potential customers? The most common answer is to keep talking more about the product or...
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Core Values and Profit
A few weeks ago Alla and I watched The True Cost film. Highly recommend that everyone watches this, by the way. It’s a very striking film...
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