

When Your Marketing Helps the Competition Instead
Scrolling through my Facebook feed, I saw a post that was comparing two brands of gadgets. Initially, I thought it was a review but when...
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The Story You Tell About Your Business
You can craft the best story around your business. You can make people believe that you’re better than your competition, or that you’re...
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Have You Ever Made a Bad-Sound Decision?
Have you ever made a sound decision but then in reality, it really wasn’t? A decision that was big that - You’ve had meetings about it....
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How Would You Sell Your Product or Service?
How would you sell your product (or service) to potential customers? The most common answer is to keep talking more about the product or...
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Core Values and Profit
A few weeks ago Alla and I watched The True Cost film. Highly recommend that everyone watches this, by the way. It’s a very striking film...
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Are You With the Ayes or the Nays?
Are you that person who coax and cheer on someone to go for it? 🙌 The one who comes up with 9 more reasons why it’s worth giving it a...
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Shut Up, Fear. I Have Things To Do
A couple of weeks ago, Alla wanted so bad to kayak. I wasn’t really a fan of it since I’m not a good swimmer but I said yes anyway. An...
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Chasing the Mass Market
We’ve always associated bigger and more with better. So we listen to the hacks and how tos that promise exactly this. Bigger audience,...
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When Dreams Come True
There was a time when I’d scroll through Facebook and see photos of my employers in new places, doing cool and exciting activities - I’d...
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Let’s Get Back to Fixing Things
There was a Facebook story or meme that went around before. It was a young person asking an old couple what their secret was to a long...
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