

Who Do You Want To Matter To?
Who do you want to matter to? How are you going to matter to these people? When your marketing is centered around these two questions,...


How Honest Can You Really Be?
Both Alla and I committed to writing two blog posts a week for this. As the week was ending, I have nothing. Not even one thing that I...


Here’s The Thing About Fear
Here’s the thing about fear - It robs the world of great ideas, of a better way of life, of making things better, and it robs you of...


On Building a Great Team Culture
' A few weeks ago, I was feeling the pressure to lay the foundation of our team culture. It’s a terrain I felt I have not travelled too...


Not Everything is URGENT
Recently, I found myself scattered. We’ve been doing a lot things and when you’re working on a project or launch, things can get crazy....


You Don’t Have to Believe Their Reason
Of course, we’ve gotten Nos. And the reasons behind each No vary. From “you’re too expensive” to “you’re just starting out” and a lot...


Caring is the Other Word for Marketing
We often think of marketing as strategies and tactics, a process that we execute step by step, one stage after the other or a series of...


5 Major Reasons Why Serial Entrepreneurs Need an Overarching Assistant
As soon as you step into the world of entrepreneurship, you can’t help but see opportunities everywhere. Before you know it, you’ve got...


Entering the Wonderful World of Delegation Mindset
I got an email about wanting to get into a “Delegation Mindset”. Mind you, this is the first I’ve heard of it and while it stumped me for...


Why You Should Go For Affinity, Not Attention
Most business owners devote a chunk of their time figuring out how to get their customers attention in hopes of luring them in and...


